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One million trade marks
 http://www.ipprolaw.com
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The number of international trademark registrations topped the one million mark when Austrian “eco” company Grune Erde, which specializes in natural wood, textile and cosmetic products, registered its mark this month under the WIPO-administered Madrid system for the international registration of marks. The Madrid system for the international registration of marks established in 1891 functions under the Madrid Agreement (1891), and the Madrid Protocol (1989). It is administered by the International Bureau of WIPO located in Geneva, Switzerland. Thanks to the international procedural mechanism, the Madrid system offers a trademark owner the possibility to have his trademark protected in several countries by simply filing one application directly with his own national or regional trademark office. The Madrid system also simplifies greatly the subsequent management of the mark, since it is possible to record subsequent changes or to renew the registration through a single procedural step. Further countries may be designated subsequently. Trademark registrations often mirror evolving consumer tastes as companies work to strengthen their market position. In this case, the millionth trademark registration is a “green” brand, reflecting a growing environmental awareness among the general public and the business community. Gr
Тэги (ключевые слова): intellectual property, patent, commercial name, copy right, trade mark, madrid system for the internatio
 26.06.09 10:56 |  0 |  507 / 1 |  0
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