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The Origins of Laptop Brand Names
 http://ezinearticles.com/?The-Origins-of-Laptop-Brand-Names&id=6753897
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As is known to all that there are many famous laptop brands in the world, such as Acer, Apple, Asus, Dell, HP, Lenovo, Thinkpad and so on. But how many people know how these brand names are created? Let us talk about this.
Lenovo named itself ”Legend” when it was founded in 1988. But it proved to be a stumbling block when Lenovo planned to enter international market. ”Legend” had been registered by almost all European countries and it covered fields from PCs, food, and automobile to clothes. As a result, Lenovo changed ”Legend” to ”Lenovo”. ”Novo” is a Latin root and it means innovation. ”Le” is a part of ”legend” and owns the meaning of ”legend”. The whole word ”Lenovo” has the meaning of innovative legend. It is reported that Lenovo tells the world that Lenovo will leave the world a legend with the innovative minds.
In 1992, IBM developed a portable computer but it racked all the company members` wits about how to name it. One day, when the workers gathered again to discuss how to call this new computer, the project leader suddenly threw a pad with a word ”THINKPAD” on the envelopment. And then someone cried out ”Thinkpad! Thinkpad is a pad can think. It is the best name!” Finally, Thinkpad started its legend in the PC market.
HP was founded by Bill Hewlett and Dave Packard in the garage and HP later on became the most successful company in Silicon Valley. It was said that Bill Hewlett and Dave Packard had a debate about the name. Bill Hewlett wanted Hewlett-Packard while Dave Packard stuck to Packard-Hewlett. So they decided to flip a coin. Hewlett won at last and the company was named as ”Hewlett-Packard”. The name was shortened as ”HP”. HP means innovation, innovation and innovation.
Users who know Dell will surely know how this name is generated. Dell traces its origins to 1984. Michael Dell created PCs Limited when he was just a student at the University of Texas. He created a selling miracle and an epoch-making business pattern when he was only 18 years old.
Apple Computer Inc was built on April 1st in 1976 by Jobs and Woziak. They named the brand new microcomputer as Apple in memory of the part-work and part-study time of Jobs in an apple orchard. Apple soon got its popularity in the whole world.
Before 1986, The English name of Acer was ”Multitech”. Later on, Acer entrusted the famous advertising design company-Ogilvy and Mather to design a new name because the former one had too many words and was hard to remember. Ogilvy and Mather spent 8 months selecting ”Acer” from 40,000 names sent by designers all over the world. ”Acer” means distinction and penetration.
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Тэги (ключевые слова): brand names, laptop brand, laptop brand names
 22.12.11 07:01 |  0 |  357 / 1 |  0
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